DTTD — A Mobile-First
Web3 Wallet.
An NFT wallet re-imagined as a Web3 social experience — wallet-to-wallet chat, no-barrier onboarding, and a connected way to view and showcase digital collections.
For a summer that summers like summer has never summered before.
An NFT summer once had.
DTTD (Do Things That Delight) was an NFT wallet app launched during the 2022 NFT summer — a moment when interest in blockchain was peaking but accessibility remained a barrier. As the sole designer on the team, the role covered product design, brand collaterals, and marketing delivery end-to-end.
0.1The problem — complex, isolated, disconnected
NFT wallets were technically complex, socially isolated, and offered no meaningful way to connect creators with collectors. Three core barriers stood out across user research.
- Most wallets followed the MetaMask model — functional but not social, and misaligned with how crypto-native users actually engaged.
- Users were not engaging with on-chain activity meaningfully — the experience lacked context and connection.
- No wallet combined social Web3 features with a genuinely approachable, connected experience.
0.2Design direction — unleash the unknown
The concept centred on embracing ambiguity in the creator journey — using blockchain's transparency to build trust rather than confusion. Research focused on three areas.
Crypto-native vs. non-native users.
- Mapping where blockchain felt empowering versus where it felt opaque across segments.
How users actually engage on-chain.
- Auditing real behaviour patterns — not the ideal flows wallets were designed for.
Compare top NFT wallets in the market
- ENJI · Opensea · Zapper — and the recurring blind spots.
The market gap was social, not technical.
Synthesising research, three insights emerged that reframed the product opportunity — and pointed at a wallet that no one had yet built.
End-to-end delivery — brand, product, marketing.
Owned the full release as the sole designer: brand collaterals for App Store launch, an MVP teaser video, website and product feature development, and a cross-over marketing landing page bridging NFT creation and product.
4.1Brand visuals & collaterals for App Store release
4.2MVP launch teaser video
4.3Website & MVP product feature development
4.4NFT creation & marketing cross-over landing page
An NFT summer once had.
DTTD shipped its MVP on September 27, 2022 — live on both the App Store and Google Play. Within the first 30 days, the app reached 600+ downloads in the Hong Kong market. A promising first signal, but the iteration journey was cut short.
That same quarter, the FTX collapse and Luna crash eroded confidence across the Web3 and NFT space almost overnight. Combined with internal shifts in strategic direction, I made the decision to step away from the team and pursue a wider role in the Web3 ecosystem.
DTTD no longer exists. But the summer of building something real, fast, and from scratch never left me. It shaped how I approach every project since — embrace the unknown, design for change, and move quickly enough to always verify with the market.