Designing the invisible railsof the new financial internet.
A multi-disciplinary designer with 8+ years across product, service design and marketing. I focus on design strategy and user experience — with a proven track record of building products from 0 to 1, and far beyond. I bring design-thinking principles and methodologies that help businesses innovate collaboratively, grounded in empathy, alignment and iteration.
Things I've shipped.
Instrument & Deal Ticket Upgrade
An end-to-end redesign of the instrument page and deal ticket experience on a CFD trading platform — research-led work that reduced friction across the core moments of discovery, order entry, and execution.
CFD Portfolio Upgrade
Redesign the experience from the ground up to serve how traders actually manage margin, positions, and risk.
Connecting the Dot: Design the Process to Streamline Collaboration
A cross-functional collaboration to redefine the future of PD ⇆ Dev ⇆ DS workflow.
CFD Deposit Experience Redesign
Re-thought deposit around the high-value cohort — regional payment preferences, a 3-day cross-functional workshop, and a future flow that reduces drop-off from first deposit to funding.
Asset overview revamp
A three-month project collaborated across functions (Asset, Trading, Financial Product, User research, and Engineers) to simplify the current Asset overview (Phase 1) with better portfolio visualization and PnL tracking experience for all OKX users, ensuring simplicity and ease of use.
Crypto Deposit Experience
Rebuilt the on-chain deposit flow — network selection, address, and confirmations — into a guided journey that cut failed deposits by 42% and slashed support tickets.
Token Dimension Page
Revamped the per-token detail page — chart, holdings and breakdown — into a focused surface that works equally well for the curious newcomer and the active trader.
AIA MOST · BI Analytics Tool
Collapsed 1,300+ Excel and PowerPoint trackers into a single Management One Source of Truth. Two sprints to MVP, four production dashboards, 30s → 3s render.
DTTD — A Mobile-First Web3 Wallet
DTTD is an app that makes owning digital assets a social experience by providing an easy-to-use wallet and more ways to show off your collection.
Overture · Royal Opera House
A digital platform and daytime events service for the ROH Open Up Project. Orchestrates fragmented channels into one themed day — turning a 3-hour performance into a full immersive experience.
A multi-disciplinary designer building products from 0 to 1 — and far beyond — with empathy, alignment and iteration.
8+ years across product, service design and marketing. I lead agile squads at the seam where business strategy meets craft — framing the problem, shaping the system, and shipping the pixels. Currently leading the Asset experience at OKX, previously at DTTD, EY Wavespace, Accenture Interactive and YOOX Net-A-Porter.
MA Service Design, Royal College of Art (London). BA Visual Arts, HKBU — full scholarship. Off-screen: tennis, street food, and the quiet craft of an empathetic design process.
- 2022 — Now
Design Lead, Asset
OKXLead a 4-person experience squad (product + copy) shaping the Assets surface for 50M+ retail crypto users.
- 2022
Design Lead
DTTD / BlackPinePartnered with C-level to define the product, build the design system and mentor the team from 0 → 1.
- 2019 — 2022
Manager
EY WavespaceLed experience teams for top-tier global banks and insurers — journeys, IA, flows, hi-fi prototypes.
- 2019
Service & Interaction Designer
Accenture InteractiveCoached a leading HK utility on design thinking — training, facilitation, cultural uplift.
- 2018 — 2019
UX Designer
YOOX Net-A-PorterOnboarding, return and exchange flows for a leading global online fashion retailer (iOS + web).
- 2015 — 2016
Multimedia Designer
X2 CreativeMini-sites, marketing collateral and interfaces for a global consultancy and a HK conglomerate.
- 2013 — 2015
Multimedia Designer
Ovolo Hotels GroupIn-house campaigns, property activations and hotel collateral across HK and Australia.